A main competitor I found to my product is Mealime a "healthy meal planning app" on the Android App Store. (https://play.google.com/store/apps/details?id=com.mealime&hl=en)
VALUE PROPOSITION
The Mealime app provides a complete meal planning experience. This experience includes creating a calendar, creating meal plans, adding in recipes, and inputting all of the nutritional information for each of your foods. While it might be an all encompassing experience perfect for those who want complete control of their diets, it is not the experience for the average busy user that I am targeting. Everybite is superior in this aspect because it provides a very simple, yet functional interface that allows users to create a new meal-minder in the app with only three taps. My hope is that my streamlined interface will draw in more potential users to this kind of meal-planning app that might be turned off my traditionally complicated apps.
In additional, the underlying goal of Mealime is different from Everybite even though they appear similar on the surface. The goal of Mealime is merely to create meal plans and set up recipes such that they can be referenced later when it is time to cook a meal. In this sense it is more of a meal calendar notebook. Everybite's goal on the other hand is to be the ultimate meal-reminder app. It leaves all of the "what am I going to eat?" up to you, but that's okay because its focus is to remind busy or forgetful people so they don't completely miss that meal. In addition, the possible add-on feature of a meal-reminding coach to the Everybite app would make it even more superior by providing feedback to the user instead of being an input-only interface.
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